OTT & Connected TV (CTV) Advertising Services
Reach Audiences Where They Actually Watch — Smart TVs, Streaming Devices & Everywhere in-Between. Our OTT & Connected TV Advertising Services help businesses tap into this evolution, delivering your brand directly to viewers on their favourite streaming apps at scale, with precision, and with measurable ROI.
What Our OTT & CTV Services Include
As your OTT in Digital Marketing Company in Canada, Digital Byteteck delivers an end-to-end solution for streaming video advertising from creative concept to performance reporting.
Here’s a breakdown of what we provide:
Why OTT & CTV Advertising Matters Right Now
The Streaming Boom
Is Here
Over-the-Top (OTT) services — streaming platforms that deliver video directly over the internet have grown exponentially. Connected TVs, smart streaming devices, and apps let viewers watch whenever and wherever they want.
These shifts mean traditional TV advertising no longer guarantees reach or relevance. Instead, OTT and CTV let you meet viewers in their living rooms on demand, with context, and at scale.
Modern Targeting Finds
TV-Scale Reach
Unlike legacy broadcast ads, OTT advertising combines the targeting accuracy of digital with the immersive size and impact of television. You can target by location, interests, demographics, viewing habits, and even first-party data while reaching audiences across devices.
Better Control, Measurable
Results
With OTT & CTV campaigns, you get real-time data: views, completion rates, engagement metrics, and conversion tracking. Instead of hoping for results, you measure and optimise.
For brands operating in Canada and beyond, this shift represents a premium opportunity: combine reach and relevance, imagination and insight.
The Streaming Boom
Is Here
Over-the-Top (OTT) services — streaming platforms that deliver video directly over the internet have grown exponentially. Connected TVs, smart streaming devices, and apps let viewers watch whenever and wherever they want.
These shifts mean traditional TV advertising no longer guarantees reach or relevance. Instead, OTT and CTV let you meet viewers in their living rooms on demand, with context, and at scale.
Modern Targeting Finds
TV-Scale Reach
Unlike legacy broadcast ads, OTT advertising combines the targeting accuracy of digital with the immersive size and impact of television. You can target by location, interests, demographics, viewing habits, and even first-party data while reaching audiences across devices.
Better Control, Measurable
Results
With OTT & CTV campaigns, you get real-time data: views, completion rates, engagement metrics, and conversion tracking. Instead of hoping for results, you measure and optimise.
For brands operating in Canada and beyond, this shift represents a premium opportunity: combine reach and relevance, imagination and insight.
Your Search For
OTT & Connected Tv Services Ends Here
When you partner with Digital Byteteck, you get:
We Think Like Streaming Natives
Unlike agencies that treat OTT as an afterthought, we build campaigns with streaming-first principles: ad formats, creative timing, frequency planning, and device targeting all optimized for how Canadians consume content today.
Data-Backed Decisions
With access to streaming analytics, device data, and first-party CRM signals, we don't just guess who sees your ads; we know. Data backs every targeting decision, every adjustment driven by performance.
Creative That Works For Screens
From 15-second brand teasers to full 30- or 60-second storytelling ads, our creatives are optimized for attention: high motion, clear message, strong branding, and ready to perform on any screen.
Unified Cross-Channel Strategy
OTT & CTV advertising doesn't happen in isolation. We coordinate with your digital, social, and programmatic ads so your brand delivers a consistent message across all channels, reinforcing impact and recall.
Transparent ROI & Clear Reporting
We don't hide behind vague metrics. With us, you get real visibility into how OTT campaigns affect real business outcomes: conversions, leads, qualified traffic, and revenue growth.
Unlike agencies that treat OTT as an afterthought, we build campaigns with streaming-first principles: ad formats, creative timing, frequency planning, and device targeting all optimized for how Canadians consume content today.
With access to streaming analytics, device data, and first-party CRM signals, we don’t just guess who sees your ads; we know. Data backs every targeting decision, every adjustment driven by performance.
From 15-second brand teasers to full 30- or 60-second storytelling ads, our creatives are optimized for attention: high motion, clear message, strong branding, and ready to perform on any screen.
OTT & CTV advertising doesn’t happen in isolation. We coordinate with your digital, social, and programmatic ads so your brand delivers a consistent message across all channels, reinforcing impact and recall.
We don’t hide behind vague metrics. With us, you get real visibility into how OTT campaigns affect real business outcomes: conversions, leads, qualified traffic, and revenue growth.
How Our OTT & CTV Advertising Process Works
STEP 01
Business goals, targeting objectives, audience profiling, and channel selection
STEP 02
Video production or asset adaptation, formatting for streaming platforms, captioning, and compliance check
STEP 03
Account setup, placement selection, bidding strategy, tracking integration
STEP 04
Performance tracking, frequency control, creative rotation, bid adjustments
STEP 05
Detailed dashboards, conversion tracking, audience analysis, and optimization roadmap
STEP 06
Expand to new geographies, retarget past viewers, update creative, and amplify top-performing segments.
Unlock Up To 20% Higher Marketing Performance With Digital Byteteck’s Comprehensive Digital Growth Solutions
- Dedicated account strategist supported by a diverse team of 20+ digital marketing specialists
- Access to Digital Byteteck’s proprietary analytics platform for tracking, optimizing, and demonstrating ROI
- Deep-dive evaluations of your brand, industry trends, and competitive landscape
- Robust in-house project management system, 24/7 client support, and a direct communication channel with your strategy team
In-House Marketing
- Small internal teams struggling to keep up with fast-changing digital strategies and tools
- Limited or disconnected tools for tracking, analyzing, and improving marketing performance
- Goal-setting frameworks exist, but execution is slowed by restricted time, expertise, or resources
- Operational bottlenecks that lead to delays, inefficiencies, and overspending
Typical Marketing Agency
- A dedicated manager for strategic direction but you’ll often need to handle execution yourself
- Reliance on third-party tools with extra subscription fees passed on to your company
- One-size-fits-all processes and generic recommendations that ignore unique business needs
- Support exists, but is often inconsistent or slow when urgent issues arise
Unlock 20% Higher Marketing ROI With Digital Byteteck’s Game-Changing Paid Social Advertising Services
- Dedicated account manager backed by an in-house team to strategize, develop, and implement your digital assets
- All-in-one platform for tracking, optimizing, and reporting your marketing performance
- Custom strategies built around your goals, market shifts, and overall business growth
- In-house project management tools, priority support, and a direct client communication line
Typical Marketing Agency
- Account manager available, but requires your time to guide planning and execution
- Third-party reporting tools with extra subscription fees
- Generic checklists and templated strategies that limit performance
- Regular assistance, but support may vary when urgent issues arise
In-House Team
- One or more team members searching for time to manage 100+ marketing tasks
- Mix of free and paid tools for auditing, monitoring, and reporting performance
- Account manager available, but requires your time to guide planning and execution
- Documentation gaps that can cause delays, rework, and increased budget waste
- Dedicated account strategist supported by a diverse team of 20+ digital marketing specialists
- Access to Digital Byteteck’s proprietary analytics platform for tracking, optimizing, and demonstrating ROI
- Deep-dive evaluations of your brand, industry trends, and competitive landscape
- Robust in-house project management system, 24/7 client support, and a direct communication channel with your strategy team
Typical Marketing Agency
- A dedicated manager for strategic direction but you’ll often need to handle execution yourself
- Reliance on third-party tools with extra subscription fees passed on to your company
- One-size-fits-all processes and generic recommendations that ignore unique business needs
- Support exists, but is often inconsistent or slow when urgent issues arise
In-House Marketing
- Small internal teams struggling to keep up with fast-changing digital strategies and tools
- Limited or disconnected tools for tracking, analyzing, and improving marketing performance
- Goal-setting frameworks exist, but execution is slowed by restricted time, expertise, or resources
- Operational bottlenecks that lead to delays, inefficiencies, and overspending
Frequently Asked Questions
What is OTT Advertising?
OTT (Over-The-Top) refers to video content streamed over the internet rather than via traditional cable or broadcast TV. OTT ads are delivered via streaming platforms (smart TVs, streaming devices, phones, tablets, desktops) rather than conventional TV ad slots.
What is CTV? How is it different?
Connected TV (CTV) refers to smart TVs or streaming devices (such as Roku, Apple TV, Fire TV, etc.) that stream OTT content. OTT is the content delivery method; CTV is the hardware. Ads served on CTV are part of OTT/CTV advertising strategies.
Is OTT advertising suitable for all types of businesses?
Yes. From e-commerce to service businesses, B2B, franchise networks, and national brands, if you want to reach audience segments at scale, OTT can offer high exposure, especially when paired with digital retargeting and cross-channel campaigns.
How do you measure success with OTT ads?
We track metrics such as impressions, view-through rates (VTR), completion rates (VCR), click-throughs (if applicable), and conversions. When integrated with CRM or web analytics, we can measure downstream actions such as leads, purchases, or subscriptions.
How often can you update OTT ad creative?
Since ads are delivered digitally, creatives can be updated as often as needed, whether you want to run seasonal promotions, flash sales, or rotate messaging regularly to keep the campaign fresh and engaging.
Boost Your Reach Through
OTT & Connected TV
If you’re looking for a true OTT Advertising Agency in Canada that combines streaming-first strategy, high-impact creative, and data-driven performance, Digital Byteteck is your partner.
Let’s build your next high-impact OTT campaign —
contact us today for a custom strategy session.